Friday, July 25, 2025

π—™π—˜π—”π—§π—¨π—₯π—˜: “The Real POV: Behind the Scenes of Esnyr’s Career Growth as an Influencer-Turned-Artist” by Arianne Gail E. Cabiles


Layout by: Cristian Tulisana

Published by: Francen Anne Perez 

Date Published: July 25, 2025

Time Published: 8:50 AM 


When you wake up with one million likes on a TikTok post, would your life take an unexpected turn? For the viral content creator Esnyr John Ranollo, most commonly known as Esnyr, a one-minute video marked the beginning of a new chapter. It meant paying bills, settling debts, and above all, building a name that is hard to forget.

Hailed by the moniker “Ang Son-sational Viral Beshie ng Davao del Sur,” Esnyr has currently been making waves on social media after finishing as the third big placer in the latest season of a reality TV show, Pinoy Big Brother. However, capturing the attention of viewers online isn’t his first rodeo. Esnyr has already received recognition—through millions of views, likes, and followers—for his work as an influencer.

Now seen together with celebrity friends, Esnyr has become quite the hot topic. Still, the show must go on for Esnyr. The content creation doesn’t stop—it is taken to the next level, in addition to a list of endorsements and acting projects. Compared to the previous DIY comedy bits, the present episodes produced by the online personality with the help of an actual team are a significant upgrade, and there’s no doubt about it.

With his entertaining nature and crowd-favorite humor, it’s no surprise that Esnyr would come so far, from appearing on feeds to starring in hit films. His achievements are known, and his content rose in fame, but can the same be said for how the online superstar got there? Behind those headlines and trending reels is a closer look at how an ordinary person turned making TikTok dances and skits into a renowned career.

But, just like any other star, Esnyr had to carry invisible weights to reach a major breakthrough. It was shaped by untold stories, lasting moments, and drafts that remain unpublished—one of which is an unexpected beginning: what started in the shower led to a drastic plot twist.

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One-man shows are Esnyr’s specialty, and it all started in the shower. How did the content creator think of it, and where did those internet-breaking content come from? Esnyr’s answer is simple—they spark where ideas drip like water. Every scrub, every rinse, and every lather set the stage for the debut of the characters that would take over screens and flood FYPs.

While he’s famous for re-enacting high school moments that hit too close to home, Esnyr’s influencer era started with silly dances with his friends, as he shared on the talk show, Kuan on One. A hundred thousand views and two thousand followers in, those silly dance videos turned to bringing Wattpad lines to life, and eventually evolved to the comedic high school skits, which made the six-digit view count increase to seven digits. 

However, in a sea of school-inspired content, Esnyr saw the need to add a little spice to his videos that would set them apart from anyone else’s. That spice ended up being the birth of Andrei—a character portrayed as that one quiet classmate who always covered half of their face with a handkerchief. Four seconds, no lines, just a blank stare. That’s all it took for Esnyr’s videos to climb the spotlight even higher.

Andrei wasn’t the only one. From that one strict teacher to the boys at the back, Esnyr can portray a variety of roles. And yes, all by himself. Talk about being an all-rounder.

Even so, there was more to Esnyr than roles and skits. Beyond his undeniably entertaining content, netizens saw traits in the influencer that made him stand out. Be it humor, creativity, authenticity, or talent in acting, it’s safe to say that Esnyr has a whole lot of character, in more ways than one.

But, this was just the beginning. Little did Esnyr know that his content would take him farther than feeds—specifically when an opportunity dialed in.

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“At first, I didn’t plan any of it,” is what Esnyr shared on a talk show with Melai Cantiveros. It wasn’t initially his intention to catch fire with his videos—it just happened, out of pure whim and for a laugh. But, destiny had other plans. 

Within two weeks of millions of views, Esnyr’s media exposure went full throttle. All of a sudden, what started as a hobby turned into a nationwide sensation. That’s when TV guestings and news features came rushing in.

But, the real game-changer that made Esnyr’s career take off was one phone call. With Star Cinema on the other end of the line, the content creator’s acting journey would soon launch through a cameo role in a movie called Love is Blind.

Esnyr wasn’t exactly ecstatic about the offer, he even thought that it was a scam. But, when the names of two people—Donny Pangilinan and Belle Mariano were brought to the table, Esnyr was certain. Saying no wasn’t even an option.

Three days after the call, Esnyr was required by the agency to go to Manila for the shooting. So, he booked a flight, prepared, packed, and left his hometown, Digos, not knowing that the next time he returns, it will only be for vacation.

Yet, as Esnyr sets foot onto Manila—where he believed great things started—he was met with a reality check rather than a head-turning arrival.

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We all have to start somewhere. In Esnyr’s case, that “somewhere” happened to be in a shared hotel room with art department staff from Star Cinema.

The content creator shared in the mentioned talk show, Kuan on One, that when he arrived in Manila, he felt like the main character, like he was on top of the world. And while Esnyr clarified that the agency took care of him, he hadn’t anticipated getting a Boy Scout-like experience due to a listing slip-up. He had to sleep on a bunk bed, fall in line to shower, and stay in the same room with barako guys. It was nowhere near what Esnyr had imagined his actor life would be like.

From crying under the blankets to the awkward and funny mishaps, Esnyr found himself in situations that made his first time visiting Manila memorable. That aside, even though he was up for a rough start, the stars aligned in the influencer’s favor. 

As Esnyr charmed his way on set, he earned extra screen time by getting on the director’s good side. Not only that, he also got closer to Donny and Belle, who sealed the deal for Esnyr’s role.

As things progressed, Esnyr’s reputation did so too. He upgraded to a different hotel room—booked by Donny—and was discovered by Belle’s manager from Star Magic. From then on, the content creator's acting journey went up by a mile, securing his place in Manila, where opportunities came knocking at his door.

So far, Esnyr has been featured in a number of movies, including Balota as the character Ehrmengard, and Shake Rattle & Roll Extreme as Adelle. With his recent achievement as part of the big four duos in PBB: Celebrity Collab Edition, it’s only a matter of time until more projects and offers flood the influencer’s inbox.

Yet, despite his success in the present, what Esnyr never forgets to do is to look back where it all started, by releasing a collection of up to almost an hour-long video of high school moments on YouTube, also known as the High School Series. Just like his previous Tiktok skits, the uploaded series sparked interest from viewers, gaining as high as 27 million views.

Throughout his pursuit of an acting career, Esnyr, as can be seen with his stories, displayed eagerness, effort, endurance, and authenticity. He didn’t hesitate when opportunity struck; he gave it his all in accomplishing something; he withstood unplanned conditions; and he remained true to himself, allowing his personality to draw others in.

With that said, following Esnyr’s journey to showbiz unfolds a message hidden behind his humor and silly stories. It tells us that to become great, viral, or to achieve our dreams, we must know the right time to push and pull to our own advantage. Push when a chance presents itself; pull when there are setbacks and when the pace needs steadying. Master that rhythm, and one day, what once seemed far and out of reach will hover within arm’s length—even when you least expect it.


REFERENCES:


[1] ABS-CBN Entertainment. (2025, July 8). ESNYR: “Donny Pangilinan gi-bookan kog hotel!” | KUAN ON ONE S3 Ep. 4 w/ Subs [Video]. YouTube. https://www.youtube.com/watch?v=PcbioBfmf_I


[2] IMDb. (n.d.). Esnyr Ranollo. https://www.imdb.com/name/nm13168646/

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