𝗦𝗣𝗢𝗥𝗧𝗦 𝗡𝗘𝗪𝗦: "Atlassian fuels Williams Racing’s comeback as new title sponsor " by Matthew Hermoso Baluca

 

                                                           

Layout by: Edward Tabig 

Published by: Kristine Joyce Soriano 

Date Published: March 17, 2025

Time Published: 1:54 PM

Williams Racing has landed a landmark title sponsorship deal with Australian software giant Atlassian at Silverstone on February 11, rebranding as Atlassian Williams Racing for the 2025 Formula 1 season.

                                                                                            Williams, a team with 114 race wins and nine Constructors Championships has struggled in recent years due to outdated technological facilities.

                                                                                          The partnership aims to reignite Williams competitive nature by integrating AI-powered collaboration tools into the team’s operations. 

                                                                                            Atlassian CEO Mike Cannon-Brookes stated that "F1 is the ultimate team sport, and collaboration is key."

                                                                                        The FW47 race car and team apparel will prominently feature Atlassian’s branding. Williams 2025 driver lineup, Alex Albon and Carlos Sainz had officially launched their livery in London, this past February 18.

                                                                                            As Williams Racing gears up for the 2025 season, this collaboration with Atlassian is expected to provide the technology it needs to compete at the front of the grid once again.

IMAGE SOURCE:

Williams and Atlassian Announce Title Partnership to form Atlassian Williams Racing. (2025, February 11). Williams Racing. https://www.williamsf1.com/posts/57d8322a-ed45-488f-84aa-70cc92b10f2d/atlassian-williams-racing?srsltid=AfmBOooA8kTwtI03m2ExbyxWOSTTx84JFH4Ef-C06oozpkwVIqkuHf5d

F. (2025, February 11). Williams announce new title partnership ahead of 2025 F1 season | Formula 1®. Formula 1® - the Official F1® Website. https://www.formula1.com/en/latest/article/williams-announce-new-title-partnership-ahead-of-2025-season.4eRDXpi9xv7hyvr9hBbre1

                                                                                             REFERENCES:

[1] Reuters (2025,February 11) Atlassian becomes title sponsor of Williams F1 team.

https://www.reuters.com/.../atlassian-becomes-title.../

[2] Atlassian (2025,February 11) Announcing Atlassian Williams Racing. https://www.atlassian.com/.../atlassian-williams-partnership

[3] Yahoo (2025,February 11) Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing.

https://uk.finance.yahoo.com/.../exclusive-vowles-hails...

[4] Samsay, S. (2025,February 12) Carlos Sainz reacts to Williams partnering with Atlassian as the new title sponsor.

https://www.sportskeeda.com/.../news-carlos-sainz-reacts...